Flying Spider-Pig Bacon
The default buying behavior of humans is comparing alternatives. That means whatever you offer, it’s going to be compared to competitors. But what if you really
July 12, 2022
The default buying behavior of humans is comparing alternatives. That means whatever you offer, it’s going to be compared to competitors. But what if you really
Throughout history, selling expertise of any kind was usually local. That also meant that competition was fairly easy to identify and keep an eye on.
Historically, service value communication had a very limited range but was a fairly simple affair. If you sell ice cream or draw henna tattoos on a local
One day, a hair salon owner decided that they don’t get enough customers as a male salon, so he recalibrated the messaging. From now on,
It’s entirely true that people need medicines, and that the more people need what you do, the better. Does that not mean the best product in that
Webpages are said to be the modern equivalent of shop windows. Strangers passing by will usually only use it to see a faint reflection of themselves,
Think back – in the last year, how many good drivers have you noticed in the street? I bet that you can think of quite a few
Paradoxically, expert specialists typically get more clients than expert generalists. This may seem counter-intuitive, but the logic behind it is quite simple: If you are having back
New York University psychologist Jonathan Haidt says “the conscious brain thinks it’s the Oval office but is actually the press office, hastily assembling plausible explanations
Everybody says their horse is the fastest. It’s the only logical thing to say, really. However, the public instinctively knows that they can’t all be telling