Don’t Fear Price Wars
The “expected” response to a competitor lowering the price is supposed to be either stoic sighing or frantic price lowering of your own, fully expecting
March 3, 2023
The “expected” response to a competitor lowering the price is supposed to be either stoic sighing or frantic price lowering of your own, fully expecting
Price setting is a complex issue with very basic steps. For a start, the PRICE cannot be lower than the COST or higher than the VALUE of what
There are four real reasons why people buy paintings Unsurprisingly, the last reason is not exactly the favorite of most artists I know. There’s just something so
In the classical understanding of sales, a sale is always more profitable than a potential client “walking away”. In professional “fit seeking” process a bad-fit client is always worse
Can pricing decisions travel through time? Do the offers we make today affect the choices we can make in 6 months? Or, of course, do I
There was a religiously infused knock-off of Lion King that shied away from the little lion’s daddy dying, instead opting to return him to life
Clients often don’t want to pay for many things that you have to do to help them. Traveling is a classic issue, but it can also include
Inexperienced negotiators know that haggling feels bad, so they try to “play it straight” and offer their “best” price first, graciously allowing the other side to
“Should” is a verb used to say or ask what is the correct thing to do. This is dangerous – thinking about the value of service as
What’s the difference between an opportunity and a distraction? In “business speak” an opportunity is an activity that could make your future life better, while a distraction is an