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How *not* to raise prices

Hi [Mrs Client]

Attached is the service bill for April.
I also want to inform you about a change.

As you can see, I regularly invest in my business, education, both for me and my employees and expertise in the field of [something]. Also, on the other hand, the demand for our services is increasing. Considering all that, I decided that from May 1, 2023. the new price of our service is 45% higher.

I hope that we will continue our cooperation because it is my pleasure to support you in your business and business journey, but if not I understand.

Have a nice day!_

Yes, real email.

Let’s do a quick teardown

  • It’s hard to argue the cost of education adds value for the client directly. So they learned Canva? Great, but I didn’t ask for that.
  • Quoting “regular” improvements as a reason for a 45% raise sounds like this kind of ambush is meant to be a regular thing.
    – Gaslighting clients with ” as you can (surely) seewe are now better” never works.
  • There is a glaring¬†conflict of interest for them to say demand is increasing, with no proof like a big award, etc.

The email ambush “take-it-or-leave-it” style of delivery shows a lack of confidence, contradicting the rest.

This was not sent to me, but my friend confirmed that if they approached the subject upfront, with a call, and suggested a slow ramp-up of prices to the same 45% raise, she would have accepted.

Do you agree?

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