Popular but wrong approach to value pricing
I’ve heard people dismiss the idea of pricing based on value, because the following message, even if 100% truthful, logical, and crafted using much more
June 18, 2023
I’ve heard people dismiss the idea of pricing based on value, because the following message, even if 100% truthful, logical, and crafted using much more
Imagine a world where people didn’t distinguish between candy and medicines,** and instead mentally lumped them all into a vague category called “soothe snacks”. Ridiculous, of
Mr. Magoo is an iconic cartoon character from the 1950-ies. He is wealthy, stubborn, and gets into comical situations because of his extreme near-nearsightedness, or even
According to the Stoics, in order to be able to better deal with the possibility of a nightmare scenario, you should imagine it in detail.
Thanks to the famous Dunning-Kruger effect, the clients who know a little about our field are often the most annoying to price for. They know enough to think that
Definition-wise, “defensive pricing” seeks to set a price point in a way that will be able to withstand direct comparisons. That means clients pointing at
When I talk about my work, I like to clarify that the industry or cost of living context makes very little difference to whether I
If you read my content, you may know how I like to talk about all of the pricing mistakes I did years ago. Which could
Let’s say my back hurts a little in the morning. At this point, I don’t see any reason to pay much attention to the fact,
Some projects help you grow by acting like stepping stones for future work. Others are work that keeps you in the game. It’s important to realize