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Day: June 18, 2023

Pill & Candy Pricing

Imagine a world where people didn’t distinguish between candy and medicines,** and instead mentally lumped them all into a vague category called “soothe snacks”. Ridiculous, of

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Pre-Burned Clients

Thanks to the famous Dunning-Kruger effect, the clients who know a little about our field are often the most annoying to price for. They know enough to think that

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Defensible Price Point

Definition-wise, “defensive pricing” seeks to set a price point in a way that will be able to withstand direct comparisons. That means clients pointing at

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Limited Means Strong

When I talk about my work, I like to clarify that the industry or cost of living context makes very little difference to whether I

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Doubt to Deal

Let’s say my back hurts a little in the morning. At this point, I don’t see any reason to pay much attention to the fact,

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Passion-Profit balance

Some projects help you grow by acting like stepping stones for future work.  Others are work that keeps you in the game. It’s important to realize

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