De-Stigmatising Low Prices
Despite the risk of “discount addiction”, the “stench of desperation”, appearing “suspiciously cheap” and all of the other very real traps that I usually write
Despite the risk of “discount addiction”, the “stench of desperation”, appearing “suspiciously cheap” and all of the other very real traps that I usually write
There are 2 scenarios, and both of them are bad. A) You tell the client that you can solve their problem in 10 minutes.Why it’s bad: the client,
Clients have imposter syndrome, too. Even worse, many times the only reason they are not worried over something is that they don’t understand it enough
The foot-in-the-door psychological effect occurs when a smaller request is made in order to enable a bigger request to be made later. It works because people
Today, I’d like to tell you a little about my motivation. I feel that, as a rule, being smart and independent simply doesn’t pay enough. Becoming
Why is the left side of a ship called “port” and the right side “starboard” instead of using plain old left and right? Well, if you
What’s the most important thing about a completely unimportant subject you know? People like Arrigo Sacchi would have you think it has something to do with football.
The first director of the FBI, J. Edgar Hoover, saw communist spies everywhere. That meant any FBI agent who didn’t interpret every data point as
If employed experts do all the work that a defined market needs done, what are bosses even for? If you ask employees, answers will typically span