The Science Behind Your Offer’s Simplicity I think I’ve always been annoyed with how often people quoted the K.I.S.S. principle, coined by an aircraft engineer almost 90 years ago. In theory, it’s Read More » October 30, 2023
Data Paralysis Held My Price Back I used to be unsure about how much to charge because I always felt I needed more information. It’s always hard to say exactly how Read More » October 30, 2023