Raise Revenue Without Spooking Clients
Does reinvigorating a pricing policy have to include raising it? – Not necessarily, or at least not directly. Here’s a non-exhaustive list of indirect changes
January 11, 2024
Does reinvigorating a pricing policy have to include raising it? – Not necessarily, or at least not directly. Here’s a non-exhaustive list of indirect changes
Here are 5 good guidelines for structuring your retainers in a way that makes them be seen as highly desirable by all involved: Avoid the
Today, I updated (raised) one of my prices. By 32%, for new members in 2024.I wrote about it on LinkedIn. Here’s what I did: 1. Look at
Do you know anyone who thinks cheaper sushi is better? Or, to turn to an example in the services sector, most people would agree a cheaper
“I can’t ask for more money,” said a client of mine, who absolutely could. When I calmly asked why not, he started answering in the
So, naively, I asked him “Does that mean you are happy with the results?” He looked away and shifted his stance, then slowly said “In a
When people talk to me, the question “Should I work for free” is often said using a strange tone that drips with both excitement and uncertainty.
I heard it countless times, quiet but clear: if I start marketing, I compromise my honesty. That’s simply not true – tailoring your approach to fit
You know the old joke about a man joining the queue on the grounds that if people are waiting for it, it must be good? Experienced
Being able to deliver by working alone has many advantages, but isolation can breed skepticism. This is especially true when charging for something extra. This