On Dealing With Gatekeepers
A client once told me that, although they liked what I did, to get the deal I would have to convince his wife first, in
July 25, 2024
A client once told me that, although they liked what I did, to get the deal I would have to convince his wife first, in
Restaurants usually sell a lot of things, but typically profit on wine. Why wine? Because everyone knows how much a beer/spirit of a particular brand should
I remember the feeling of being asked to answer a question that genuinely had many, equally correct answers. It was in uni, where we had to
Once I enrolled in uni, I found out that punctuality was not a virtue despite what I was taught until high school. “Academic quarter” meant that everybody
One of my early pricing successes happened because I simultaneously broke two of my favorite pricing rules: never volunteer discounts and large discounts work against you. I offered
The interesting thing is that “transparent”, as a word, has two meanings that are often used but are also the complete opposite of each other. One (literal) means “translucent”
Imagine a coworker introducing his wife with “This is the lovely woman that I have been faithful to for 20 years”. It’s certainly a good
Have you ever been criticized for failing to do something a client thinks is easy, but only because they have no idea how it works? or
_Mary mother of God am I sick of that insane analogy! Balancing your checkbook is to balancing the (state) budget as driving to the supermarket
You know the “sure we have a deal NOW but what if you get hit by a bus?” hypothetical? It happened to me, almost 12 years