One of the traps we often carry from our childhood: “easier to do” means “worse results”.
It’s only true in some cases, AKA a half-truth.
Because let’s say you are about to publish something, and you are trying to predict how a certain type of potential client will react to it. It can be a price, or a LinkedIn post, or a new website, doesn’t matter.
In all those cases, the more time and effort you put into analyzing and thinking about the message, the worse the result you are going to get.
Because the clients won’t think or act like you.
– YOU are an industry insider. You know the faults of competitors, and the traps laid by charlatans are laughably easy to spot.
– THE CLIENTS have busy lives, buzzing with problems out of which the one you solve is probably not no.1 on the list. They are scrolling fast, skimming information as they go, deciding in fractions of a second whether something is worth their attention.
So if you want to get solid, actionable insights on what you should change in your posts, prices, or whatever, take the easy way. Presume the clients will only skim, glance, and pick the most obvious course of action available.
Clarity beats complexity.
Speed beats sophistication.
Your biggest battle is not against competitors’ messages, it’s against distractions.
So whatever you do, make sure you never craft messages for yourself – craft for the skim instead.