I remember feeling that clients react as if my offer was either “too much”, “not enough”, or kind of both at the same time.
The fix? – a product ladder (not a stack or a buffet).
A product ladder offers many options, but each of them is standalone. This means that choosing any of them will solve the whole problem, to the appropriate degree.
The trick is, [you don’t start with pricing a scope – you start by scoping a price.]
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For example, let’s say I charge 5.000 for my usual service. It’s a done-with-you service, done in real time one-on-one, recorded and supported by advice when needed.
A rudimentary product ladder would look like adding and subtracting zeros, then finding the scope that we can justify for that kind of money. So:
– Free: Templates, articles, videos, AI chatbot
– $5: “Cup of gratitude” for free value
– $50: Focused mini-course on 1 vital concept in 1 hour
– $500: Targeted 1:1 coaching (2 hours over 2 months), or a book-shaped course;)
– $5,000: Comprehensive transformation program
– $50,000: Year-long strategic partnership
Each rung delivers standalone value while creating a natural path upward. Every level is designed so that clients can use what they’ve earned to graduate themselves to the next level when they’re ready.
Of course, this is simplified, although 90% of what’s shown here is something I offer. It really can be that simple and stay effective.