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Welcome to the ever-evolving library of content dedicated to fearless pricing! You can treat this as a resource for self-employed expert service providers. If you are here to learn, browse or simply get some good pointers on your next step, picking a category is your first step.
The Science Behind Your Offer’s Simplicity
I think I’ve always been annoyed with how often people quoted the K.I.S.S. principle, coined by an aircraft engineer almost 90 years ago. In theory, it’s a good thing to have in mind when writing, pricing, or changing the way you engage with clients (presentations, web, offers, contracts, bills). In practice, however, making your offer sound “simple” to other people is anything but simple. As always, this is marketing, not engineering, so
I think I’ve always been annoyed with how often people quoted the K.I.S.S. principle, coined by an aircraft engineer almost 90 years ago. In theory, it’s […]
I used to be unsure about how much to charge because I always felt I needed more information. It’s always hard to say exactly how […]
In 1982, while negotiating the future of Hong Kong the Chinese chairman Deng Xiaoping famously told British Prime Minister Margaret Thatcher that ‘China could take […]
This is how young Arnie Schwarzenegger got Americans to pay him a premium price for laying bricks just because he spoke German: His friend Franco Columbu […]
“The market won’t bear that kind of price,” she said, quietly. “I looked her in the eye. “So what?” She thought I was kidding. Despite […]
“What do you mean why there are white borders in the printout?” yelped my first designer, incredulously. “If you wanted borderless design, your brief should […]
Dropping clients is one of the scariest decisions you can contemplate. From a distance, it certainly feels like sawing through a tree branch you are […]
I was a part of a negotiation that went nowhere really quickly. A client of mine wanted me to sit in on the meeting about selling […]
I almost heard the annoying phrase before it left his mouth “Please, let’s keep it simple”. I wish it was made out of a desire for […]
What do you charge a client from halfway across the globe? If you said, as I did years ago: “The only fair policy is to charge […]