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Welcome to the ever-evolving library of content dedicated to fearless pricing! You can treat this as a resource for self-employed expert service providers. If you are here to learn, browse or simply get some good pointers on your next step, picking a category is your first step.

They SAY it’s the budget

And sometimes, the budget is THE constraint to them paying for the value they get from you. But only sometimes._And even then, there are ways.** There’s a big difference between a budget objection and an “I don’t see how this investment pays off” objection. The problem is, they both look and sound the same: “That’s too much.”** There’s not much you can do about an actual budget objection, where

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