Welcome to the ever-evolving library of content dedicated to fearless pricing! You can treat this as a resource for self-employed expert service providers. If you are here to learn, browse or simply get some good pointers on your next step, picking a category is your first step.

The Science Behind Your Offer’s Simplicity

I think I’ve always been annoyed with how often people quoted the K.I.S.S. principle, coined by an aircraft engineer almost 90 years ago. In theory, it’s a good thing to have in mind when writing, pricing, or changing the way you engage with clients (presentations, web, offers, contracts, bills). In practice, however, making your offer sound “simple” to other people is anything but simple. As always, this is marketing, not engineering, so

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