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Category: Expertise

Pain Based Pricing

What’s the most important thing about a completely unimportant subject you know? People like Arrigo Sacchi would have you think it has something to do with football.

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Pill & Candy Pricing

Imagine a world where people didn’t distinguish between candy and medicines,** and instead mentally lumped them all into a vague category called “soothe snacks”. Ridiculous, of

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Limited Means Strong

When I talk about my work, I like to clarify that the industry or cost of living context makes very little difference to whether I

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Scope Seep Says Hi

Scope creep happens when the client decides to add new expectations of us after the deal was made. The project starts to grow or “creep”, with

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