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Category: Expertise

The Game-changer Trap

In 2021 a clever and original pasta shape called Cascatelli won Time Magazine’s Invention of the Year. It’s been developed by Dan Pashman, the host of the Sporkful food podcast,

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Pain Based Pricing

What’s the most important thing about a completely unimportant subject you know? People like Arrigo Sacchi would have you think it has something to do with football.

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Pill & Candy Pricing

Imagine a world where people didn’t distinguish between candy and medicines,** and instead mentally lumped them all into a vague category called “soothe snacks”. Ridiculous, of

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Limited Means Strong

When I talk about my work, I like to clarify that the industry or cost of living context makes very little difference to whether I

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