Pain Based Pricing
What’s the most important thing about a completely unimportant subject you know? People like Arrigo Sacchi would have you think it has something to do with football.
August 10, 2023
What’s the most important thing about a completely unimportant subject you know? People like Arrigo Sacchi would have you think it has something to do with football.
Imagine a world where people didn’t distinguish between candy and medicines,** and instead mentally lumped them all into a vague category called “soothe snacks”. Ridiculous, of
When I talk about my work, I like to clarify that the industry or cost of living context makes very little difference to whether I
When McDonald’s wanted to improve sales for their milkshakes, they made the mistake of trying to sell more by improving the flavor, texture, colors, toppings,
Scope creep happens when the client decides to add new expectations of us after the deal was made. The project starts to grow or “creep”, with
It’s not professional to address clients as “sweetie”, “boy”, “private”, “old goat” etc. Along the same lines, it’s not professional to talk to someone who
Because of their attitudes, zebras are much trickier to domesticate than donkeys. A ducking reflex makes them frustrating to lasso, and their peculiar social structure means a
It’s quite possible to bore or even scare people by talking about how qualified you are. Even if the words you say are absolutely true, and they are objectively in need of an
Dealing with clients who pretend they know nothing is so frustrating, right? How could anyone consider themselves a well-rounded adult without a basic understanding of
Tell me if this sounds familiar: I usually know what I want. When I’m ordering fast food, I like quick service. I call the place