The Specificity Paradox
Specific positioning and task-flexible proposals are two major steps toward getting your clients to think about your work in terms of results rather than tasks.
March 25, 2025
Specific positioning and task-flexible proposals are two major steps toward getting your clients to think about your work in terms of results rather than tasks.
Have you ever been called, or felt, greedy for charging your services? People are fine with pricing goods, then it’s a “fair exchange”. But if you
As it rewards effort, the [amount of time X rate] formula might seem like a fair way to charge. But it has at least two
Have you ever been criticized for failing to do something a client thinks is easy, but only because they have no idea how it works? or
In 2021 a clever and original pasta shape called Cascatelli won Time Magazine’s Invention of the Year. It’s been developed by Dan Pashman, the host of the Sporkful food podcast,
“What do you mean why there are white borders in the printout?” yelped my first designer, incredulously. “If you wanted borderless design, your brief should
The first time I met Chat GPT, I was more than a little unnerved. After playing around, I remember holding my breath after asking me
The guy was a local, a father of two with an engineering degree. He loved doing his work while it involved his craft but was
Imagine a world where people didn’t distinguish between candy and medicines,** and instead mentally lumped them all into a vague category called “soothe snacks”. Ridiculous, of
It’s quite possible to bore or even scare people by talking about how qualified you are. Even if the words you say are absolutely true, and they are objectively in need of an