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Category: Pricing Myths

Pain Based Pricing

What’s the most important thing about a completely unimportant subject you know? People like Arrigo Sacchi would have you think it has something to do with football.

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Limited Means Strong

When I talk about my work, I like to clarify that the industry or cost of living context makes very little difference to whether I

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Striped Pricing Logic

Because of their attitudes, zebras are much trickier to domesticate than donkeys. A ducking reflex makes them frustrating to lasso, and their peculiar social structure means a

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Early and Often

As human beings, we all have boundaries, limits, and “lines in the sand” we promised ourselves not to cross. This applies to price, as well as personal

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