Category: Pricing Myths

Although romanticized, rule-breaking is a fast track to nowhere—unless you know something the rule-makers don’t. And when it comes to requests for proposals in the business

I legally cannot confirm or deny that this idea came to me while making Christmas cookies. There’s a lot to be said about the value

The Ulysses contract is an ancient concept, but also a useful tool in the modern decision-maker’s toolbelt. _In the Odyssey epic, Ulysses, the legendary Greek

What’s the most important thing about a completely unimportant subject you know? People like Arrigo Sacchi would have you think it has something to do with football.

When I talk about my work, I like to clarify that the industry or cost of living context makes very little difference to whether I

When McDonald’s wanted to improve sales for their milkshakes, they made the mistake of trying to sell more by improving the flavor, texture, colors, toppings,

Because of their attitudes, zebras are much trickier to domesticate than donkeys. A ducking reflex makes them frustrating to lasso, and their peculiar social structure means a