The Worries-to-Numbers Pricing Pipeline
Clients have imposter syndrome, too. Even worse, many times the only reason they are not worried over something is that they don’t understand it enough
August 10, 2023
Clients have imposter syndrome, too. Even worse, many times the only reason they are not worried over something is that they don’t understand it enough
The foot-in-the-door psychological effect occurs when a smaller request is made in order to enable a bigger request to be made later. It works because people
How do you even write a proposal for a job without knowing what you are in for? The client’s brief, even if it’s honest, can be
If I were a betting man, I’d bet you wouldn’t copy someone else’s business logo, even if you legally could. After all, a logo helps us stand out
Mr. Magoo is an iconic cartoon character from the 1950-ies. He is wealthy, stubborn, and gets into comical situations because of his extreme near-nearsightedness, or even
Thanks to the famous Dunning-Kruger effect, the clients who know a little about our field are often the most annoying to price for. They know enough to think that
Let’s say my back hurts a little in the morning. At this point, I don’t see any reason to pay much attention to the fact,
Some projects help you grow by acting like stepping stones for future work. Others are work that keeps you in the game. It’s important to realize
Vague, hard-to-disprove statements like “we care about our clients”, should be avoided because they undermine trust building. By hard to disprove, I don’t mean 2+2=4, or
A price should be, first and foremost, based on reality. But does that mean it should only include direct costs?No. From your side, consider:– opportunity costs: if one job