Don’t Trust Past Pricing
No one likes to be asked, “How much?”. So much can go wrong in all sorts of ways. Because of that, most people act as
September 1, 2024
No one likes to be asked, “How much?”. So much can go wrong in all sorts of ways. Because of that, most people act as
Lomax: “In the Bible, you lose. We’re destined to lose, Dad.” Milton: “Well, consider the source, son.” The Devil’s Advocate Any fool can ask for
Back in the bad old days, there was a period when I had to sell expensive vacuum cleaners. Since we only got the money the
_Mary mother of God am I sick of that insane analogy! Balancing your checkbook is to balancing the (state) budget as driving to the supermarket
“Focus” is one of those words that people say and feel like they did something constructive. I rarely see someone talking about its costs. To start,
Imagine the scenario: You are a solopreneur event manager, and the clients ask you how many people you employ. It’s not the first time, you
“At your absolute best, you still won’t be good enough for the wrong person.” — Unknown An expert’s client mostly isn’t searching for immediate results,
Want to fail at pricing? Easy! Just apply the following logic: – Understand that you are underpricing– Charge a little more with each new client– Once the price is
“What risk? You are a professional, not a casino!” Next on the list of things we all should have been taught but weren’t: figuring out who
We all act like the best time for a price change is “not now”, but that’s not sustainable. Costs evolve as does the value of our