If clients celebrate at 5x ROI, what happens at 19x
A consultant boasted about helping their client so much that they got their money back 19 times over, compared to what they paid him. He felt great
April 9, 2025
A consultant boasted about helping their client so much that they got their money back 19 times over, compared to what they paid him. He felt great
Starting your price too low feels right in the moment—it seems generous, reasonable, and friendly. Hey Mr. Client, it seems to say, Why don’t we just
The quickest way to fail at pricing is also the most common: Just send them the offer. Sure, it’s what they asked for, but it’s
I remember a conversation with a client, a sharp and experienced consultant. She had built her business on relationships, valuing trust above all else. I knew
It’s true, most prices need to be competitive. There’s just one problem. That word doesn’t mean what you’ve been told it means. We grow up
You know what’s even harder to answer than What makes you the best choice? — trying to answer that question for someone else. Imagine a supposed dream
Understand your market, set your price, and stick to it. Confidence in pricing builds trust. Indra Nooyi The problem with the concept of finding “your price”
Let’s say that costs have kept on rising, and you are still charging like it’s 2021. So let’s say you decided that enough is enough,
You know how clients expect you to hand over your best ideas for free so they can decide if they’ll pay you? They act like the hardest part—the actual
Ever heard the phrase: “People will pay for anything if the price is high enough”?It shouldn’t be true, but it is. Here’s why: prices aren’t