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Category: Borrowed Confidence

Leverage = Trust + Confidence

Since I post content about raising prices, I’m buried under the low-effort “gotcha” comments like “But what about competition, why can’t the client just find

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Doubt to Deal

Let’s say my back hurts a little in the morning. At this point, I don’t see any reason to pay much attention to the fact,

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False Flag Demand

Let’s state the obvious: Not all clients have the success of their project as their first priority.** There are many good reasons for clients not

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