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Category: Fit seeking

Hocus Pocus Market Focus

“Focus” is one of those words that people say and feel like they did something constructive. I rarely see someone talking about its costs. To start,

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How To Tell a Bad Fit Client

In the classical understanding of sales, a sale is always more profitable than a potential client “walking away”. In professional “fit seeking” process a bad-fit client is always worse

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Say it without saying it

What happens if you need clients to understand something in order for you to do your job properly, but at the same time you have a clear ulterior motive

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