Category: Incorporating Risk

“What risk? You are a professional, not a casino!” Next on the list of things we all should have been taught but weren’t: figuring out who

Burnout often comes from being responsible for things you cannot control. This is why, for people who advise for a living, guaranteeing results the client will

Some projects help you grow by acting like stepping stones for future work.  Others are work that keeps you in the game. It’s important to realize

Half a decade ago, I was happy to work on a project that seemed like it had potential: We were targeting big global corporations with

We, as a civilization, use the word (business) “partner” much too broadly. Sometimes people call their clients “partners”, and companies use the term for any Tom,