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Category: Incorporating Risk

4 Things You CAN Guarantee

Burnout often comes from being responsible for things you cannot control. This is why, for people who advise for a living, guaranteeing results the client will

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Passion-Profit balance

Some projects help you grow by acting like stepping stones for future work.  Others are work that keeps you in the game. It’s important to realize

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Anatomy of a Flop

Half a decade ago, I was happy to work on a project that seemed like it had potential: We were targeting big global corporations with

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Buddy to Partner

We, as a civilization, use the word (business) “partner” much too broadly. Sometimes people call their clients “partners”, and companies use the term for any Tom,

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