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Category: Image

Jokers to the Right

“Clowns to the left of meJokers to the rightHere I am stuck in the middle with you” Gerry Rafferty / Joe Egan, Stealer’s Wheel (band)

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Don’t give me that

I know next to nothing about cars, but I can confidently spot the difference between a washed car and a dirty one. That is also

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Anatomy of a Flop

Half a decade ago, I was happy to work on a project that seemed like it had potential: We were targeting big global corporations with

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Satisficing, not Optimizing

By the time we get around to dealing with problems that require a professional, most things are already urgent and everything is more complicated than we initially

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Bedrock of Knowledge

With the information age came the massive expansion of service availability. These days, people in far-flung corners of the world with living costs way below yours can compete without

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Say it without saying it

What happens if you need clients to understand something in order for you to do your job properly, but at the same time you have a clear ulterior motive

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False Flag Demand

Let’s state the obvious: Not all clients have the success of their project as their first priority.** There are many good reasons for clients not

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Exclusive Pricing

Exclusive sounds good, right? We usually understand it as “reserved”, but exclusion also literally means not admitting, or sidelining anything that is not our focus. When you target your pricing

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What Your Price is For

When viewed purely in the context of sales, price is just a barrier, a challenge, a frustration that the buyers are either prepared to tolerate, or they aren’t. But in

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Do Worry, Dear Client

As a rule, when somebody thinks it’s a good idea to accept advice from an expert, they are most probably already worried. [Worry] is the

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