Category: Trust Building

Starting your price too low feels right in the moment—it seems generous, reasonable, and friendly. Hey Mr. Client, it seems to say, Why don’t we just

You know what’s even harder to answer than What makes you the best choice? — trying to answer that question for someone else. Imagine a supposed dream

Imagine the scenario: You are a solopreneur event manager, and the clients ask you how many people you employ. It’s not the first time, you

A goal can be inevitable, yet at the same time hard to predict. If I control my diet and exercise, sooner or later I will get

I almost heard the annoying phrase before it left his mouth “Please, let’s keep it simple”. I wish it was made out of a desire for

“Clowns to the left of meJokers to the rightHere I am stuck in the middle with you” Gerry Rafferty / Joe Egan, Stealer’s Wheel (band)

There is a Paris Hilton quote that I must share with you. Life is too short to blend in. Speaking of which, let’s talk about references – the boring