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Category: Value Opacity

Pre-Burned Clients

Thanks to the famous Dunning-Kruger effect, the clients who know a little about our field are often the most annoying to price for. They know enough to think that

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Don’t give me that

I know next to nothing about cars, but I can confidently spot the difference between a washed car and a dirty one. That is also

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Expensive Brick

As a rule, I used to set up my own PCs. I carefully picked components, assembled the machine, and installed everything myself. I knew what I

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