Category: Voice Consistency

We all act like the best time for a price change is “not now”, but that’s not sustainable. Costs evolve as does the value of our

Street food can be great, but after that one really bad morning we all seem to live through in our early twenties, it’s all inherently

If I were a betting man, I’d bet you wouldn’t copy someone else’s business logo, even if you legally could. After all, a logo helps us stand out

Can pricing decisions travel through time? Do the offers we make today affect the choices we can make in 6 months? Or, of course, do I

By the time we get around to dealing with problems that require a professional, most things are already urgent and everything is more complicated than we initially