Effort VS Value Provided
I was once a junior judge in a miniature painting competition, and one ruling stuck with me: it’s not about who put in the most effort
May 18, 2024
I was once a junior judge in a miniature painting competition, and one ruling stuck with me: it’s not about who put in the most effort
The foot-in-the-door psychological effect occurs when a smaller request is made in order to enable a bigger request to be made later. It works because people
Vague, hard-to-disprove statements like “we care about our clients”, should be avoided because they undermine trust building. By hard to disprove, I don’t mean 2+2=4, or
It is said your message needs to be magnet-like: attracting desirable clients and repulsive to undesirable ones. If I had to point out one of them
In the cacophony of voices, where clients can’t tell your voice apart from thousands of amateurs and frauds, is it really possible to stand out