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Category: Voluntary Handicaps

Numbers To Rely On

Vague, hard-to-disprove statements like “we care about our clients”, should be avoided because they undermine trust building. By hard to disprove, I don’t mean 2+2=4, or

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Almighty Handicap

In the cacophony of voices, where clients can’t tell your voice apart from thousands of amateurs and frauds, is it really possible to stand out

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