Category: Full Deal Theme

I’ll admit it—my optimism might not always land. The whole raise your prices and you’ll be glad you did mantra? For some, it feels out of reach,

In self-defense classes, they teach you that when someone grabs you by the arm, the correct response is to ignore the immobilized limb and focus

Do you know anyone who thinks cheaper sushi is better? Or, to turn to an example in the services sector, most people would agree a cheaper

I was a part of a negotiation that went nowhere really quickly. A client of mine wanted me to sit in on the meeting about selling

There are many “creative” ways to un-knowingly maximize the chance your price will fail, but I’m here to talk about the ONE case where it

Let’s play a game. If Tony is an expert and lives in a place where costs of living are low, should he have a lower