Category: Peer Collaboration

I got a proposal to pay €10k–€30k to speak at a world-renowned pricing conference.  Should I? That’s what Terrapinn’s World EPA Congress charges. It’s pharma’s

I’ve realized I don’t believe in “lead magnets”—those well-crafted, information-rich freebies meant to bribe people for their email. Their value was mainly in: – saving

Being able to deliver by working alone has many advantages, but isolation can breed skepticism. This is especially true when charging for something extra. This

Today, I’d like to tell you a little about my motivation. I feel that, as a rule, being smart and independent simply doesn’t pay enough. Becoming

There is something that I both love and loathe about business in general: nothing is simple. I mean, it would be so much easier if everybody

The “expected” response to a competitor lowering the price is supposed to be either stoic sighing or frantic price lowering of your own, fully expecting

To avoid pricing too high or too low, it’s good to know what others like you actually charge. Well, duh. If you are lucky, only local