Resist the Loss Leader Lure
“Penetration pricing” is lame. That’s when you set a low price and lose money just to raise it later or make it up on something else.
“Penetration pricing” is lame. That’s when you set a low price and lose money just to raise it later or make it up on something else.
‘ll admit, fishing for interests rather than taking their negotiating positions at face value feels a lot like playing mind games. On the other hand, if
The greatest myth about profit is that the client doesn’t want you to have any: You either lock horns with them and try to wrestle them
Mountain biking skills usually grow proportionally with leg power. So if a slope requires more skill than you have to descend it safely, you will
Here’s a hot one: the best pricing policies never assume every project will be immediately profitable on its own. As long as your profitability is good to
Oof, that’s an expensive-looking problem you have there, mister”. = Not an ideal approach to value pricing. The thing with value pricing is that someone should mention the actual
That’s what a ship is, you know. It’s not just a keel and a hull and a deck and sails, that’s what a ship needs but what a