De-Stigmatising Low Prices
Despite the risk of “discount addiction”, the “stench of desperation”, appearing “suspiciously cheap” and all of the other very real traps that I usually write
August 10, 2023
Despite the risk of “discount addiction”, the “stench of desperation”, appearing “suspiciously cheap” and all of the other very real traps that I usually write
There are 2 scenarios, and both of them are bad. A) You tell the client that you can solve their problem in 10 minutes.Why it’s bad: the client,
If employed experts do all the work that a defined market needs done, what are bosses even for? If you ask employees, answers will typically span
Sometimes, an offer’s “estimated time to completion” is the main ingredient. I’ve seen a case where a couple of friends working in an attic could regularly out-compete “serious”
If you read my content, you may know how I like to talk about all of the pricing mistakes I did years ago. Which could
Its common sense tells us that as we raise the price, the number of clients will naturally go down. And this is true, but it’s not the whole truth. The
Pricing should be in line with the value you provide to the client, but that’s easier said than done. Just because you objectively provide significant
Setting your price like no one else does, without any context, can be a disorienting experience for clients, especially if your market insight leaves a lot to
With the cost of living going, I hear a lot of talk about personal dignity being the baseline reason for people needing to stand up
Words have tone (lax vs playful), and weight (liberated vs carefree). Their meaning can also be more or less elastic. Some words, like “three”, usually mean only one thing. Other