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Category: Pricing

Who Do You Scare Away

Anne always planned her Sunday meals meticulously, and this one was no exception. It took her half a day to prepare and cook her grandson’s

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Building your price list part 1

It’s easy to badmouth guesswork-based pricing decisions, but what’s the alternative? Proper, well-grounded pricing is a lot like the Peking Duck recipe – the recipe is not a

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It’s How You Use It

This may be controversial, but I love the educational effect of surcharges on client behavior. Do clients always leave everything until the last minute? Slap on a “rush

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