“Per item” pricing—brilliant or broken?
Usually, when we base pricing on something, we either start from the “time and materials” approach (inputs) or the “value” approach (outcome). But there’s also
March 25, 2025
Usually, when we base pricing on something, we either start from the “time and materials” approach (inputs) or the “value” approach (outcome). But there’s also
Marketing without craft is a scam;Craft without marketing is irrelevant. Think I’m exaggerating? Imagine an artisan specialized in making quality chocolate kettles. He might be
I heard it countless times, quiet but clear: if I start marketing, I compromise my honesty. That’s simply not true – tailoring your approach to fit
There are 2 scenarios, and both of them are bad. A) You tell the client that you can solve their problem in 10 minutes.Why it’s bad: the client,
Sometimes, an offer’s “estimated time to completion” is the main ingredient. I’ve seen a case where a couple of friends working in an attic could regularly out-compete “serious”
When American president Woodrow Wilson was asked how much time he spent preparing his speeches he said: That depends on the length of the speech. If
In general, apart from value-based pricing, there is the input-based pricing logic: it costs as much because it took me x hours and y costs to do this output-based pricing logic: it costs