Category: Going Rates

Restaurants usually sell a lot of things, but typically profit on wine. Why wine? Because everyone knows how much a beer/spirit of a particular brand should

My dad served his mandatory year of army service with a particular guy from the backwater highlands. They were on good terms and often talked

Whenever I price something, I notice the strong “pull” of the “default” pricing, that is applying the “industry standard price” and calling it a day.

Setting your price like no one else does, without any context, can be a disorienting experience for clients, especially if your market insight leaves a lot to

How do you price a scarf that’s not really a scarf? Let me introduce you to a line of scarves that’s stylish, but also equipped

I admit, going rates serve one important role in pricing: they signal the average price, and thus set the expectation about the connected level of

The first time I heard this joke, my gut reaction was to share the disbelief at the very idea. I could see the barber’s point

Let me introduce you to an inferior colleague of yours: yourself, three years ago. Remember that poor soul, yet unburdened by all the trials and tribulations you survived