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Category: Going Rates

Industry Pricing Trap

How do you price a scarf that’s not really a scarf? Let me introduce you to a line of scarves that’s stylish, but also equipped

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Best but Cheapest

I admit, going rates serve one important role in pricing: they signal the average price, and thus set the expectation about the connected level of

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Pricer’s Joke

The first time I heard this joke, my gut reaction was to share the disbelief at the very idea. I could see the barber’s point

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Let me introduce you to an inferior colleague of yours: yourself, three years ago. Remember that poor soul, yet unburdened by all the trials and tribulations you survived

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