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Category: Price List

Building your price list part 1

It’s easy to badmouth guesswork-based pricing decisions, but what’s the alternative? Proper, well-grounded pricing is a lot like the Peking Duck recipe – the recipe is not a

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Scarecrow Pricing

It’s always nice to talk about good-fitting clients, when you know working with them will be a breeze. However, despite your best efforts, there’s bound

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Vagueness costs extra

It’s not really uncommon for clients to know what they want to get from you, but at the same time have a very vague idea about what

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Fan Out

For most people, the price is determined by using one of the following two tactics: Guesswork Copying other people’s guesswork This is dangerous for many

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