Why The Margin Matters Not Price setting is a complex issue with very basic steps. For a start, the PRICE cannot be lower than the COST or higher than the VALUE of what Read More » March 3, 2023
Don’t fear the toaster “I will start fearing the singularity (superintelligent computers rising up and ruling over us all) as soon as my home computer connects to the printer sitting next to Read More » July 18, 2022
Scope of Scoping “Hey Doc, I need a triple heart bypass and some pills, possibly red. How much would that cost, and can you do that by Monday?” Read More » July 18, 2022