Category: Too Low

I remember the first time I thought “If I just made a little more, everything would be fine.” I have found myself thinking the same

Pricing is about perceived value more than it is about numbers. We can only know about how the clients perceive value if they tell us,

You know the old joke about a man joining the queue on the grounds that if people are waiting for it, it must be good? Experienced

Despite the risk of “discount addiction”, the “stench of desperation”, appearing “suspiciously cheap” and all of the other very real traps that I usually write

If you read my content, you may know how I like to talk about all of the pricing mistakes I did years ago. Which could

Pricing should be in line with the value you provide to the client, but that’s easier said than done.  Just because you objectively provide significant

If someone offered you a useful new handbook, print edition, for 2$, would you be skeptical of its value? I know I most probably would. While Croatia was

Stories, great flapping ribbons of shaped space-time, have been blowing and uncoiling around the universe since the beginning of time. And they have evolved. The

Once there lived a lazy giant. He was taught that easy tasks bring low pay, while hard tasks can be more lucrative. Knowing this, as