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Category: Scope

They SAY it’s the budget

And sometimes, the budget is THE constraint to them paying for the value they get from you. But only sometimes._And even then, there are ways.** There’s

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When Easier Means Better

One of the traps we often carry from our childhood: “easier to do” means “worse results”.It’s only true in some cases, AKA a half-truth. Because

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Pricing and Prejudice

My client from Pakistan had everything you’d want in a professional: expertise, efficiency, and results that spoke for themselves. But there was one challenge she

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