The Product Ladder I Built
I remember feeling that clients react as if my offer was either “too much”, “not enough”, or kind of both at the same time. The fix?
April 9, 2025
I remember feeling that clients react as if my offer was either “too much”, “not enough”, or kind of both at the same time. The fix?
There are a lot of ways I damaged the relationship with a potential client trying to avoid looking like a scammer: Look, I understand: what
No, I’m not being disingenuous – there IS a moment in the client-expert relationship where the best possible move is to propose switching to hourly. That moment
I think I’ve always been annoyed with how often people quoted the K.I.S.S. principle, coined by an aircraft engineer almost 90 years ago. In theory, it’s
Usually, distinguishing symptoms clients are worried about from the actual underlying problems requires an analysis, which is a real job requiring compensation. This will chase away some
Not everyone wants or needs your 100%. I know that’s true, and yet I struggle with it because it hurts. It’s more fun to give yourself room
Even when your target market is well defined, not all clients are in the same amount of distress, not all know (or care) about essential details,