Book a call

Category: Journey Progression

Not a Bait and Switch

There are a lot of ways I damaged the relationship with a potential client trying to avoid looking like a scammer: Look, I understand: what

Read More »

When to Switch TO Hourly

No, I’m not being disingenuous – there IS a moment in the client-expert relationship where the best possible move is to propose switching to hourly. That moment

Read More »

Should You Charge for Analysis

Usually, distinguishing symptoms clients are worried about from the actual underlying problems requires an analysis, which is a real job requiring compensation. This will chase away some

Read More »

Shades of Pay

Not everyone wants or needs your 100%. I know that’s true, and yet I struggle with it because it hurts. It’s more fun to give yourself room

Read More »

Let Them Climb

Even when your target market is well defined, not all clients are in the same amount of distress, not all know (or care) about essential details,

Read More »