The Science Behind Your Offer’s Simplicity
I think I’ve always been annoyed with how often people quoted the K.I.S.S. principle, coined by an aircraft engineer almost 90 years ago. In theory, it’s
October 30, 2023
I think I’ve always been annoyed with how often people quoted the K.I.S.S. principle, coined by an aircraft engineer almost 90 years ago. In theory, it’s
Usually, distinguishing symptoms clients are worried about from the actual underlying problems requires an analysis, which is a real job requiring compensation. This will chase away some
Not everyone wants or needs your 100%. I know that’s true, and yet I struggle with it because it hurts. It’s more fun to give yourself room
Even when your target market is well defined, not all clients are in the same amount of distress, not all know (or care) about essential details,