Gold Dust vs. Painkillers: Unmasking the Cost of Value The client said: “I’d like to know how many hours it takes you to do it. I like to be able to tell your costs Read More » October 24, 2023
Why Do They Need You If you ever ended up in a situation where you want to get paid for advice, there is a fundamental question that needs to be answered first: what Read More » December 23, 2022
Symptom of Value If you met me four years ago and asked me what I did, I would have said “strategic marketing”. It was true then, and it Read More » November 28, 2022
Syrup Saga I talk a lot. I had a sore throat, so I bought my usual throat medicine. Afterward, a friend told me there is now a generic, same-formula Read More » July 18, 2022