They SAY it’s the budget
And sometimes, the budget is THE constraint to them paying for the value they get from you. But only sometimes._And even then, there are ways.** There’s
April 9, 2025
And sometimes, the budget is THE constraint to them paying for the value they get from you. But only sometimes._And even then, there are ways.** There’s
If asked about topics that illustrate value, “results” is the first value driver that springs to everyone’s mind. Yet results are overrated. There, I said it.
Clients will not offer you good jobs unless they already think they are in deep trouble. That’s fine. The problem is, that what they perceive
The client said: “I’d like to know how many hours it takes you to do it. I like to be able to tell your costs
If you ever ended up in a situation where you want to get paid for advice, there is a fundamental question that needs to be answered first: what
If you met me four years ago and asked me what I did, I would have said “strategic marketing”. It was true then, and it
I talk a lot. I had a sore throat, so I bought my usual throat medicine. Afterward, a friend told me there is now a generic, same-formula