The “50% Extra Free” Trick It’s an inescapable truth that “50% extra free” means exactly the same thing as “discounted 33%”. Equally inescapable is the fact that the former feels Read More » May 18, 2024
6 Mindsets That Breed Nightmare Clients Everyone knows the meme “The less a client pays you, the more difficult and demanding they are going to act.” Now, I always remember my Read More » January 31, 2024
Trap Dodging Thrill In order to do your job, you need to be able to talk to decision-makers and need to know that your opinion, including the value Read More » April 5, 2023