Why Knowing Better Doesn’t Help
It’s true, your clients often have no idea what they are asking of you. They want you to fix a symptom and ignore the underlying
February 6, 2025
It’s true, your clients often have no idea what they are asking of you. They want you to fix a symptom and ignore the underlying
It’s an inescapable truth that “50% extra free” means exactly the same thing as “discounted 33%”. Equally inescapable is the fact that the former feels
Everyone knows the meme “The less a client pays you, the more difficult and demanding they are going to act.” Now, I always remember my
In order to do your job, you need to be able to talk to decision-makers and need to know that your opinion, including the value