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Category: Value communication

Flower Power and You

“A flower is just a weed with an advertising budget.” says one of my favorite evangelists of how contemporary markets work, Rory Sutherland. He explains

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How I Found My Competitors

For years, I successfully distracted myself from thinking about who is my competition. But I have to admit that it’s a “dark playground” (see picture)-

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Whiskey in the jar??

Let’s be weird for a second, and imagine your service, your offer manifesting as the contents of a jar on a shelf. It’s a nice jar, you

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About Three Pricing Strategies

Words are powerful, and it’s dangerous to ignore that power. For example, “inflammable” and “flammable” mean the same thing.“Strategy” and “tactics” however, don’t mean the

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