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How do you name your pricing options in a sales proposal? To clarify: – The options are not just different in quantity, they are fundamentally
September 1, 2024
How do you name your pricing options in a sales proposal? To clarify: – The options are not just different in quantity, they are fundamentally
When you switch from having a boss to having clients, you gain many good things, but you also lose someone to keep an eye on
I remember the feeling of being asked to answer a question that genuinely had many, equally correct answers. It was in uni, where we had to
Imagine a coworker introducing his wife with “This is the lovely woman that I have been faithful to for 20 years”. It’s certainly a good
Have you ever been criticized for failing to do something a client thinks is easy, but only because they have no idea how it works? or
When the bills come due, any wallet will do, right? That’s how I started as well. I never had time to plan or choose – clients
“A flower is just a weed with an advertising budget.” says one of my favorite evangelists of how contemporary markets work, Rory Sutherland. He explains
For years, I successfully distracted myself from thinking about who is my competition. But I have to admit that it’s a “dark playground” (see picture)-
In the education system I grew up in students get graded 1 to 5 (best). Although those marks look like numbers, they are rank names,
So, naively, I asked him “Does that mean you are happy with the results?” He looked away and shifted his stance, then slowly said “In a