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Category: Value communication

The Niche Dilemma

Today, I again got asked the question “Should I niche down or stay a generalist.” It’s a classic for a reason – it seems to

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Who can judge your price

The wonderful, liberating phrase “you can’t lose a client you never had” has a few less-than-obvious implications. You’ve probably heard somebody completely cluelessly say, “Well

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On Value Vomit

The worst way to introduce clients to your value? Easy: sending unsolicited canvas messages to potential clients, along with files or links. You know, the: I hope

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