Competing Today VS In the Past
It used to be easy to find your competition—you just opened the Yellow Pages and checked who was listed. Clients did the same so if
December 4, 2024
It used to be easy to find your competition—you just opened the Yellow Pages and checked who was listed. Clients did the same so if
My kid once chose a birthday venue that, on paper, ticks all the boxes. It was exciting enough but not dangerous, and both loud and
Let me set you up for a very short horror story. It was a dark and gloomy morning, I just presented the results and the
How do you name your pricing options in a sales proposal? To clarify: – The options are not just different in quantity, they are fundamentally
When you switch from having a boss to having clients, you gain many good things, but you also lose someone to keep an eye on
I remember the feeling of being asked to answer a question that genuinely had many, equally correct answers. It was in uni, where we had to
Imagine a coworker introducing his wife with “This is the lovely woman that I have been faithful to for 20 years”. It’s certainly a good
Have you ever been criticized for failing to do something a client thinks is easy, but only because they have no idea how it works? or
When the bills come due, any wallet will do, right? That’s how I started as well. I never had time to plan or choose – clients
“A flower is just a weed with an advertising budget.” says one of my favorite evangelists of how contemporary markets work, Rory Sutherland. He explains