Category: Comparing Yourself

It used to be easy to find your competition—you just opened the Yellow Pages and checked who was listed. Clients did the same so if

For years, I successfully distracted myself from thinking about who is my competition. But I have to admit that it’s a “dark playground” (see picture)-

Getting compared with peers rather than amateurs is a major step toward being appreciated.  It should be easy to do, but it’s not. As experts,

Viewing your competition as “others in my industry” or “people who do what I do” leads to a special kind of myopia. Namely, mixing up your “industry”

The default buying behavior of humans is comparing alternatives. That means whatever you offer, it’s going to be compared to competitors. But what if you really

Throughout history, selling expertise of any kind was usually local. That also meant that competition was fairly easy to identify and keep an eye on.

Historically, service value communication had a very limited range but was a fairly simple affair. If you sell ice cream or draw henna tattoos on a local