Category: Client Motivation Theme

I remember the feeling of being asked to answer a question that genuinely had many, equally correct answers. It was in uni, where we had to

When the bills come due, any wallet will do, right? That’s how I started as well. I never had time to plan or choose – clients

In the education system I grew up in students get graded 1 to 5 (best). Although those marks look like numbers, they are rank names,

So, naively, I asked him “Does that mean you are happy with the results?” He looked away and shifted his stance, then slowly said “In a

In some cases, it’s simply not reasonable to charge full price or expect monetary compensation at all. I’m not talking about total charity cases here.

I agree with Daniel Murray, empathy is a superpower in marketing. The less of a distance there is between how you see your value, and how your

There are four real reasons why people buy paintings Unsurprisingly, the last reason is not exactly the favorite of most artists I know. There’s just something so

One day, a hair salon owner decided that they don’t get enough customers as a male salon, so he recalibrated the messaging. From now on,

It’s entirely true that people need medicines, and that the more people need what you do, the better. Does that not mean the best product in that