To Jargon or Not to Jargon: The Price-Perception Dilemma
Why is the left side of a ship called “port” and the right side “starboard” instead of using plain old left and right? Well, if you
Why is the left side of a ship called “port” and the right side “starboard” instead of using plain old left and right? Well, if you
Let’s be weird for a second, and imagine your service, your offer manifesting as the contents of a jar on a shelf. It’s a nice jar, you
Once upon a time, a clever team of experts created a delicious but very special hamburger. It completely lacked conjugate linoleic acid, which they substituted with
The doctor sat back. ‘Fairly straightforward,’ he said, thinking quickly. ‘A case of mortis portalis tackulatum with complications.’ ‘What’s that mean?’ said Chidder. ‘In layman’s
How do you respond when someone asks you “what do you do?”. If you are like most people, you will answer with a noun: I’m a
It’s always good to talk about important things. Let me tell you something about the qualities of my best friend: he has two ears, two eyes,
The 99-cent double cheeseburger… to make it, you have to feed, raise and slaughter cows, grind their meat then freeze it and ship it to