Category: Opportunity Compass

How do you name your pricing options in a sales proposal? To clarify: – The options are not just different in quantity, they are fundamentally

When you switch from having a boss to having clients, you gain many good things, but you also lose someone to keep an eye on

Imagine a coworker introducing his wife with “This is the lovely woman that I have been faithful to for 20 years”. It’s certainly a good

“A flower is just a weed with an advertising budget.” says one of my favorite evangelists of how contemporary markets work, Rory Sutherland. He explains

Words are powerful, and it’s dangerous to ignore that power. For example, “inflammable” and “flammable” mean the same thing.“Strategy” and “tactics” however, don’t mean the

What’s the difference between an opportunity and a distraction? In “business speak” an opportunity is an activity that could make your future life better, while a distraction is an

“May your every wish be granted.”_Ancient Chinese curse Wishing is a dangerous business, especially when our context is so different from the one clients we

“May it be a light to you in dark places, when all other lights go out.” J.R.R. Tolkien, The Fellowship of the Ring Because of

In a certain corner of the marketing industry, there is a famous cliche: “Don’t be afraid to be pigeonholed, pigeonholes are stuffed with money”. Like