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Category: Opportunity Compass

About Three Pricing Strategies

Words are powerful, and it’s dangerous to ignore that power. For example, “inflammable” and “flammable” mean the same thing.“Strategy” and “tactics” however, don’t mean the

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Opportunity Compass

What’s the difference between an opportunity and a distraction? In “business speak” an opportunity is an activity that could make your future life better, while a distraction is an

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On Wishes and Cobras

“May your every wish be granted.”_Ancient Chinese curse Wishing is a dangerous business, especially when our context is so different from the one clients we

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Personal Polaris

“May it be a light to you in dark places, when all other lights go out.” J.R.R. Tolkien, The Fellowship of the Ring Because of

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Stuffed with money

In a certain corner of the marketing industry, there is a famous cliche: “Don’t be afraid to be pigeonholed, pigeonholes are stuffed with money”. Like

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