How I Found My Competitors
For years, I successfully distracted myself from thinking about who is my competition. But I have to admit that it’s a “dark playground” (see picture)-
January 31, 2024
For years, I successfully distracted myself from thinking about who is my competition. But I have to admit that it’s a “dark playground” (see picture)-
In the education system I grew up in students get graded 1 to 5 (best). Although those marks look like numbers, they are rank names,
So, naively, I asked him “Does that mean you are happy with the results?” He looked away and shifted his stance, then slowly said “In a
Why is the left side of a ship called “port” and the right side “starboard” instead of using plain old left and right? Well, if you
Let’s be weird for a second, and imagine your service, your offer manifesting as the contents of a jar on a shelf. It’s a nice jar, you
Getting compared with peers rather than amateurs is a major step toward being appreciated. It should be easy to do, but it’s not. As experts,
Words are powerful, and it’s dangerous to ignore that power. For example, “inflammable” and “flammable” mean the same thing.“Strategy” and “tactics” however, don’t mean the
In some cases, it’s simply not reasonable to charge full price or expect monetary compensation at all. I’m not talking about total charity cases here.
I agree with Daniel Murray, empathy is a superpower in marketing. The less of a distance there is between how you see your value, and how your
Not every honest, down-to-earth attempt at pricing transparency turns out well. The following is a 100% real proposal for illustration services. The grand question for