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Category: Value communication

Paint something blue

There are four real reasons why people buy paintings Unsurprisingly, the last reason is not exactly the favorite of most artists I know. There’s just something so

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Opportunity Compass

What’s the difference between an opportunity and a distraction? In “business speak” an opportunity is an activity that could make your future life better, while a distraction is an

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Diamonds in the Rough

If the price the client is willing to pay is significantly lower than your perception of the value you provide, you are bound to feel

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Cost of Inaction

The only thing worse than training your employees and having them leave is not training them and having them stay — Henry Ford, Founder, Ford Motor

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Dostoyevski’s muse

Like any part of an author’s voice, artistic choices can be affected by strange and unexpected boundaries. When I was in high school, we always

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Subject to change

What new and exotic variation of a known thing looks vaguely like a crown, and changes people’s lives? If this was the 17th century, the

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Freeze!

Compared to stone, water is amazingly flexible, and you can do many useful things with it, but you cannot build with it. For all of

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Beyond the Value Horizon

“Pricing is actually pretty simple… Customers will not pay literally a penny more than the true value of the product.” – Ron Johnson Thing is,

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Fableburger

Once upon a time, a clever team of experts created a delicious but very special hamburger. It completely lacked conjugate linoleic acid, which they substituted with

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Mortis Portalis Tackulatum

The doctor sat back. ‘Fairly straightforward,’ he said, thinking quickly. ‘A case of mortis portalis tackulatum with complications.’ ‘What’s that mean?’ said Chidder. ‘In layman’s

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