Book a call

Category: Value communication

Verb Iceberg

How do you respond when someone asks you “what do you do?”.  If you are like most people, you will answer with a noun: I’m a

Read More »

NoisrevnI Inversion

It’s always good to talk about important things. Let me tell you something about the qualities of my best friend: he has two ears, two eyes,

Read More »

Value Simplified

The 99-cent double cheeseburger… to make it, you have to feed, raise and slaughter cows, grind their meat then freeze it and ship it to

Read More »

On Wishes and Cobras

“May your every wish be granted.”_Ancient Chinese curse Wishing is a dangerous business, especially when our context is so different from the one clients we

Read More »

Personal Polaris

“May it be a light to you in dark places, when all other lights go out.” J.R.R. Tolkien, The Fellowship of the Ring Because of

Read More »

Stuffed with money

In a certain corner of the marketing industry, there is a famous cliche: “Don’t be afraid to be pigeonholed, pigeonholes are stuffed with money”. Like

Read More »

Chocolate Kettle

A kettle is meant to be used for boiling water so making it out of chocolate is of course… less than ideal. None of us provides

Read More »

Industrial Eye Patch

Viewing your competition as “others in my industry” or “people who do what I do” leads to a special kind of myopia. Namely, mixing up your “industry”

Read More »

Flying Spider-Pig Bacon

The default buying behavior of humans is comparing alternatives. That means whatever you offer, it’s going to be compared to competitors. But what if you really

Read More »

New Age of Comparison

Throughout history, selling expertise of any kind was usually local. That also meant that competition was fairly easy to identify and keep an eye on.

Read More »