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Category: Value communication

Gone in 82 seconds

Historically, service value communication had a very limited range but was a fairly simple affair. If you sell ice cream or draw henna tattoos on a local

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The Panacea Bait

It’s entirely true that people need medicines, and that the more people need what you do, the better. Does that not mean the best product in that

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Hit the Fit

Webpages are said to be the modern equivalent of shop windows. Strangers passing by will usually only use it to see a faint reflection of themselves,

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Client Clone Wanted

Paradoxically, expert specialists typically get more clients than expert generalists. This may seem counter-intuitive, but the logic behind it is quite simple: If you are having back

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Press Office Style

New York University psychologist Jonathan Haidt says “the conscious brain thinks it’s the Oval office but is actually the press office, hastily assembling plausible explanations

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The Rolex Gambit

Everybody says their horse is the fastest. It’s the only logical thing to say, really. However, the public instinctively knows that they can’t all be telling

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Value Sequencing

Let’s compare these two expressions: “With my help, you can be exactly where you wanted to be in six months”. “I already made all those

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Imply Your Value

In the immortal words of Tywin Lannister: Any man who must say, “I am the King”, is no true king.” Unique selling proposition (USP): the

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