Hit the Fit
Webpages are said to be the modern equivalent of shop windows. Strangers passing by will usually only use it to see a faint reflection of themselves,
July 12, 2022
Webpages are said to be the modern equivalent of shop windows. Strangers passing by will usually only use it to see a faint reflection of themselves,
Think back – in the last year, how many good drivers have you noticed in the street? I bet that you can think of quite a few
Paradoxically, expert specialists typically get more clients than expert generalists. This may seem counter-intuitive, but the logic behind it is quite simple: If you are having back
New York University psychologist Jonathan Haidt says “the conscious brain thinks it’s the Oval office but is actually the press office, hastily assembling plausible explanations
Everybody says their horse is the fastest. It’s the only logical thing to say, really. However, the public instinctively knows that they can’t all be telling
Let’s compare these two expressions: “With my help, you can be exactly where you wanted to be in six months”. “I already made all those
In the immortal words of Tywin Lannister: Any man who must say, “I am the King”, is no true king.” Unique selling proposition (USP): the
Aren’t there any viable alternatives to niching down? Instead of classic specializing you can always become a “bridge” between two (usually distant) categories of knowledge. A therapist