Day: August 21, 2025

If I coached you for three hours at $500, is that better than my neighbor’s two hours at $400? You could calculate that her hourly

If you are figuring out how to price something, there are hundreds of ways you could do that.Among those, dozens could be a good idea.Among

At first glance, both sales and fit seeking sound the same: it’s an activity designed to turn prospects into clients. But sales is to fit-finding

The customer is always right—in matters of taste. The second part is something people rarely mention these days, but in my opinion, it’s the more

The value of a service is apparent only after the service is provided, which makes service providers especially vulnerable to the “I’m going to ignore

I’ve always been fascinated with counterintuitive truths.Things that shouldn’t work, yet consistently do. For example, I was taught that high prices are barriers to sales,

“How long is a piece of string?”The only true answer is: “depends on the string.” But just because an answer is 100% true doesn’t mean

I’ve been invited to speak about “Four signals your pricing has gone stale” for the Freelance Business Community. Fresh from that mindset, let me present

It’s very much a chicken-and-egg question. I recently asked a knowledgeable and capable “hobbyist” who sometimes charges something to share costs: Q: “Why don’t you

A medical doctor, who is a good friend of mine, tells me how annoyed she gets when people try to cure the flu with antibiotics.Antibiotics