At first glance, both sales and fit seeking sound the same: it’s an activity designed to turn prospects into clients.
But sales is to fit-finding what auditioning is to flirting.
Both are designed to get approval from another person, but the format is completely different.
- Auditioning and classic sales are often one-sided, awkward, and over-rehearsed. Do you like my offer?
- Flirting and fit finding are two-sided, downright playful by comparison. Let’s see if we like each other.
It should feel like a friendly game of tennis, not like a job interview.
Your aim should not be to impress them with a perfect line, but to invite them to imagine a “what if” scenario.
This is not usually taught because 95% of sales are selling someone else’s work, so most of this process would be wasteful.
Why invest in relationship building when it’s going to be restarted with whoever ends up delivering what you promised?
But when these two roles align in the same person, the trust built during the “sales” process is laying the tracks for the engine of value delivery.
Let’s end this with a practical tip for fit seeking: never miss opportunities for discovering…
- shared experiences
- emotional safety
- sense of bond uniqueness (like you don’t have this exact “thing” with other clients)
Once clients start to trust you, actual sales flow as naturally as the third date after the second one.