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Welcome to the ever-evolving library of content dedicated to fearless pricing! You can treat this as a resource for self-employed expert service providers. If you are here to learn, browse or simply get some good pointers on your next step, picking a category is your first step.
When Do Rate Cards Make Sense
If I coached you for three hours at $500, is that better than my neighbor’s two hours at $400? You could calculate that her hourly rate is higher, but mine costs more overall.But that’s a trap. This isn’t about math. The real question is: who will make the biggest impact on the problem you’re facing, and is the problem bad enough to invest $400–500 to solve it?That’s what
If I coached you for three hours at $500, is that better than my neighbor’s two hours at $400? You could calculate that her hourly […]
If you are figuring out how to price something, there are hundreds of ways you could do that.Among those, dozens could be a good idea.Among […]
At first glance, both sales and fit seeking sound the same: it’s an activity designed to turn prospects into clients. But sales is to fit-finding […]
The customer is always right—in matters of taste. The second part is something people rarely mention these days, but in my opinion, it’s the more […]
The value of a service is apparent only after the service is provided, which makes service providers especially vulnerable to the “I’m going to ignore […]
I’ve always been fascinated with counterintuitive truths.Things that shouldn’t work, yet consistently do. For example, I was taught that high prices are barriers to sales, […]
“How long is a piece of string?”The only true answer is: “depends on the string.” But just because an answer is 100% true doesn’t mean […]
I’ve been invited to speak about “Four signals your pricing has gone stale” for the Freelance Business Community. Fresh from that mindset, let me present […]
It’s very much a chicken-and-egg question. I recently asked a knowledgeable and capable “hobbyist” who sometimes charges something to share costs: Q: “Why don’t you […]
A medical doctor, who is a good friend of mine, tells me how annoyed she gets when people try to cure the flu with antibiotics.Antibiotics […]