Ever had to pick between two things you didn’t understand?
You probably picked the one that felt safer. That’s exactly what your clients do, too.
People say “don’t mix up someone who sounds sure with someone who is good.” But when you need a doctor, lawyer, or someone to help with a language you don’t know in a hurry- who do you pick?
The cheap one? Or the one who seems sure of themselves?
You don’t have time to dig deep and figure out who’s truly good. So, how sure someone seems becomes your main clue.
Good workers ask me: “Doesn’t doing great work matter?”
Yes—AFTER clients try what you do.
But BEFORE they buy? It doesn’t count because they can’t see it yet. Think about it: would you pay a lot for something good you can’t see? Most people wouldn’t. I’m also not a fan, personally.
The truth: acting sure of yourself helps you charge more money.
Want to learn how to act more sure when telling people your prices? Don’t miss Monday’s Fearless Pricing Rebellion letter.