Value Sequencing Let’s compare these two expressions: “With my help, you can be exactly where you wanted to be in six months”. “I already made all those Read More » July 12, 2022
Imply Your Value In the immortal words of Tywin Lannister: Any man who must say, “I am the King”, is no true king.” Unique selling proposition (USP): the Read More » July 12, 2022
Multiclass Positioning Aren’t there any viable alternatives to niching down? Instead of classic specializing you can always become a “bridge” between two (usually distant) categories of knowledge. A therapist Read More » July 12, 2022