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Day: July 12, 2022

Value Sequencing

Let’s compare these two expressions: “With my help, you can be exactly where you wanted to be in six months”. “I already made all those

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Imply Your Value

In the immortal words of Tywin Lannister: Any man who must say, “I am the King”, is no true king.” Unique selling proposition (USP): the

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Multiclass Positioning

Aren’t there any viable alternatives to niching down? Instead of classic specializing you can always become a “bridge” between two (usually distant) categories of knowledge. A therapist

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